July 21, 2006

EMW Continues Its Success Story in Dubai

Dubai, UAE — Once again, the EMW-Avaya partnership has stolen a march over its rivals in implementing a convergence solution for Paris Gallery, the largest beauty retailer and fashion arbiter in the UAE. The challenge faced by Paris Gallery’s communications team was to ensure that their consultants, who work for renowned cosmetic companies, were able to stay in constant contact with the head office as well as the showrooms, while keeping the whole organization 'dial plan 'centralized, i.e. with extension-to-extension dialing. Customers are thus able to call upon the overall expertise of the Paris Gallery staff and seamlessly be directed to the specialized knowledge offered by the individual consultants.

Paris Gallery chose EMW to implement the Avaya IP Telephony solution across their showrooms primarily because of the end-to-end service and support offered by EMW, who has the distinction of being a gold-certified partner of Avaya. EMW delivered the Avaya system with the underlying infrastructure with customary rapidity, bringing it ready to service customers in a mere two days.

“Leveraging technology to drive their business has been a key element of the retail specialist's success to date, and so updating their communications network was a natural next step” says Serjios EL-Hage, EMW Regional VP.

In the words of Abdullah Thabit, Paris Gallery’s IT Director: “Avaya and EMW enabled us to keep our staff, and brands consultants, in constant contact with each other, almost in real-time.”

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About EMW

EMW was founded in 1995 by engineers and managers who formerly held senior positions in well known telecommunications and information technology companies to pursue their vision for this new company.

Our core business is providing information and communication technology services in the areas of planning, engineering and implementation; project and program management; systems integration; operations and maintenance; and training. Our competencies range over all aspects of inside and outside plant; feeder, access and inter-office networks; switching, transmission, multiplexing and data communications equipment; network management, operations support, and asset management systems; information assurance; web enabling; applications software; and beyond. While staying abreast of today’s technologies, we keep a watchful eye on technology trends, and are very serious about future-proofing our solutions.

We play in the global marketplace, and are proud to serve a wide spectrum of distinguished clients from defense and government agencies, as well as commercial enterprise. Our watchwords are competency, innovation, integrity, and—above all—respect and care for the customer.

For additional information, please contact:

Serjios El-Hage
EMW, Incorporated
Dubai Internet City, Bldg 10
Offices 306-309
P.O.Box 502295
Dubai, U.A.E.

marketing@emw-me.com
Tel: + 971 4368 6700